Athlete brand identity, image and congruence: a systematic literature review

Conceptualization of the Libraries’ Brand Based on a Systematic Literature Review

Purpose: Today, challenges and opportunities have emerged for libraries as a result of the changes in the world of information and extensive access to the Internet and Web 2, durability of the stereotypical and old image of libraries, coinciding with the change of their roles, and changes in technology and the publishing industry. Therefore, branding for libraries is crucial to their sustainabi...

Performance Evaluation of Medical Image Retrieval Systems Based on a Systematic Review of the Current Literature

Background and Aim: Image, as a kind of information vehicle which can convey a large volume of information, is important especially in medicine field. Existence of different attributes of image features and various search algorithms in medical image retrieval systems and lack of an authority to evaluate the quality of retrieval systems, make a systematic review in medical image retrieval system...

Branding athletes: Exploration and conceptualization of athlete brand image

In this study, the current issues of athlete brand management are discussed and the construct of athlete brand image is conceptualized. A conceptual model of athlete brand image (MABI) is developed incorporating three key dimensions: athletic performance, attractive appearance, and marketable lifestyle. These dimensions are defined by an athlete’s on-field characteristics, attractive external a...

Literature Review: Brand Equity

Professional Identity in Analysis: A Systematic Review of the Literature

The present study is a systematic review of literature, with the objective to map the typology of conceptual studies about professional identity, as well as the used conceptual fields and the evidence therefrom resulting. The research was made within the electronic databases ISI web of Knowledge, EBSCO (Academic Search Complete, ERIC and Sport Discus) and B-On, between 2002 and 2011. The resear...